What is a broken link? A broken link is a result of an error in the URL or HTML coding. The product of a broken link is when you click on any clickable text in order to be directed to a different location and some form of error message pops up. This causes the user to overlook vital information you may be trying to convey.
Links are integral structures that allow an individual to navigate throughout your site efficiently and effectively. Without links functioning properly, your website is prone to create user frustration, thus steering them away from your site. A broken link could cost you loss of: information, graphic images or even a sales conversion.