Below are some common terms and definitions tossed around the SEO world that play important roles in optimizing a campaign:
- Back link or Inbound link – a link on one website pointing to another website/webpage
- B2B – business to business
- B2C – business to consumer
- Cloaking – showing a different webpage to a search engine robot than what a human visitor sees (mainly used in black hat SEO by spammers and is usually grounds for banning)
- CPA – cost per acquisition
- CPC – cost per click
- CSS – cascading style sheets
- CTA – content targeted advertising
- CTR – click through rate (# clicks divided by # of times the ad was shown)
- Doorway or Gateway page – a page that is usually created to draw robots to a domain in hopes of achieving a higher ranking (against the Terms of Service for most search engines)
- Dynamic – website’s content is consistently being updated (not a static website)
- LSI – latent semantic indexing (how words on a given webpage are related to one another)
- Organic search – search results that are not paid advertisements (mainly accomplished through SEO efforts of optimizing keywords)
- PPC – pay per click
- PR – Google page rank
- SERP – search engine result page
- Stop words – words that are disregarded by search engines when indexing webpages and processing search queries (a, an, the, ect…)
- TLD – top level domain (the top three domain extensions are .com, .org. and .net)
August 4th, 2008 at 4:17 pm
[...] Common SEO Terms You Should Be Familiar With … LSI – latent semantic indexing (how words on a given webpage are related to one another); Organic search – search results that are not paid advertisements (mainly accomplished through SEO efforts of optimizing keywords) … [...]