The most effective way to optimize content on your website is to plug your keyword into your site as much as possible, without being too repetitive. I would suggest that your copy content within your site should contain anywhere from 5-15 percent keyword density. A good way to accomplish this is to simply get rid of all the pronouns that refer to your keywords. For example, let us say that your keyword is baseball. Instead of having a sentence that reads, “It has been around since the 1800’s and this sport has become America’s pastime.” Replace this sentence to read, “Baseball has been around since the 1800’s and the people of our country have dubbed baseball as America’s pastime.” The more your keyword appears within the copy of your website, the more relevant search engine robots will assume your site is to your keyword(s).
It is important to have the content on your site frequently contain your keyword, but it should be known that first your site has to contain content. While showy images and Flash videos may look appealing in your website, this is actually poor SEO practice. These graphic images do not give enough information to search engine bots about the content of your page, thus hurting your ranking. Having more text could also improve your conversion rate. The more information a consumer has to build trust, the more likely they are to purchase products/services.
By optimizing your content, you build your credibility to the major search engines by informing them the subject matter of your site is consistent with the subject matter of your keyword(s). It is also extremely important to remember that the formatting of your text is very significant to search engine bots. The text that is bolder, larger and appears as a heading will create a much higher importance to the bots. Also, remember to keep content on your site dynamic. The more frequently you add content to your site, the more bots will visit, thus increasing your trustworthiness.
In summation:
* Keep your keyword density around 5-15%
* Remove keyword pronouns
* Stay away from large Flash videos and graphic images
* Ensure your site has substantial content
* Keep your site dynamic
To further find out how to optimize your content visit ClickZ today!