The importance of having an Internet presence in today’s modern world is imperative. The main objective for a small business owner should be not only to have a website, but to ensure that it outshines his/her competitors. Below are a few tips for the average small business owner (that does not have a degree in website design) can utilize to further enhance his or her website:
Tips
- Ensure that your site can be easily navigated by including a site map, navigational toolbar and/or a search box.
- Learn as much as you can about search engine optimization or if you have the funding available, hire a company to optimize your website. Make sure before you do this that you have spent plenty of time analyzing various groups of keywords that you would like your site to be optimized for.
- Keep your graphics, flash and videos to a minimum. Your homepage should be well under 60K.
- Keep your fonts to fewer than 2.
- Make sure that you have various avenues for a user to return to your homepage. This can be accomplished by inserted a “home” link, making your logo a “home” hyperlink and inserting a copyright section with your company name as the anchor text as a “home” link.
- If you have a “contact us” box or something along those lines, always make sure that you have your contact information typed out as well incase this link ever fails.
*Read my post tomorrow to find out the tricks and free websites that will help you implement some of these tips.