Internet Marketing Tips

In addition to my last post, I am going to elaborate more on how to generate longer stays on your website. This time, I am going to concentrate on the graphic elements of your page. As with content optimization, I also see three very important graphic areas that need to be optimized to ensure longer visits. (Keep in mind, no layout is perfect for every website). They are as follows:

1. Keep your visual elements organized in your layout. Your main focus should be to establish a layout that easily allows you to input your graphical and textual information without creating a confusing flow of information. You want a user to view your page as having a visual hierarchy.
2. Visually draw in your user to the most important aspect of your page. If your end result is to make a searcher buy one of your products, visually lead him to the area of your layout where they have the option to do this. Create pictorial links that bring them right to the purchase form. Never stick the purchase form at the top though. Let the searcher see and read a little about the product, then present them with the opportunity to buy.
3. Have visually sharp objects. Try not to have shoddy images or graphical elements that look visually unappealing. There are plenty of great websites where for a very small fee will allow you to grab some of their high quality stock photos. I Stock Photo is a great example.