In my opinion, there are three extremely simple content avenues that you can exploit that will generate longer visits to your website. The three content areas that you should really concentrate on include the following:
Develop keyword-optimized content. The more a optimized your website is for keyword density, while still being user-friendly, the greater chance that a searcher will be interested in the subject matter that you are presenting in your site. Ensure that your content:
· Pertains to your keyword
· Pertains to the subject matter of your website/product/service
Create original content. The more original content contained in your site, without creating an unfriendly user experience, the better. You want your site to stand out from other websites. You do not want searchers to come to your site just to have them link out to another site. Your website should never be the “middleman.” After all, your website should be your medium of expression. Brag a little, let it be known that your website should be the final destination of their search. Ensure that your content:
· Is honest and trustworthy
· Cites sources thoroughly and accurately
· Is thorough, but not overly extensive
· Tells users why they should stop searching and stay at your site
Produce valuable content. The more a searcher sees the subject matter of their search contained in your website, the greater chance they will continue perusing your site. People, in general, like to be personable. Do not be afraid to get intimate with a searcher. Tell them your story and make them view you as a trusted source (see #2). If they can immediately attach themselves to you or your story, it makes it that much easier for them to be attracted to your service or product. Ensure that your content:
· Is edited, spelled checked, reviewed, reread, revised and edited again and again. The amount of credibility you could lose by having grammatical and spelling errors could be astounding! I cannot emphasize this enough!
· Gets the searcher interested in you and your business
· Is personable and honest, yet to the point