break

6 Steps to Create a Website That Does the Selling for You

  1. Planning Phase
    1. Set up short and long-term goals for your website
    2. Why should a searcher come to your site?
    3. Research your target market thoroughly
    4. Sell the features of your product(s)
    5. Is there any reason why a searcher would not want to buy from you?
    6. Who is going to handle the website’s complaints or problems? Is this person reliable and easily accessible?
  2. Create a Stellar Landing Page
    1. What are you trying to generate from your site? Of course you want a sale, but do you want to personalize a lead or direct some other primary response as well?
    2. Look at the entire buying process and fix any glitches that you may think could possibly arise before they occur.
    3. Understand and answer on your landing page any questions that a user may have throughout the whole buying process.
  3. Creative Relative Content
    1. Exploit the benefits of your product
    2. Develop content around your selected keywords
    3. Check and recheck for grammatical and spelling errors
    4. Implement credibility (this can be obtained by the insertion of testimonials and/or a guarantee)
    5. Create a headline that could sell to a blind dog
  4. Design & Usability
    1. Ensure that your site is visually appealing, yet still directs a searcher to your selling point without them getting lost or caught up in the graphical elements
    2. Visually guide a searcher down through the content to reach your selling point
  5. Optimize
    1. Begin an email marketing campaign
    2. Obtain publicity throughout the media
    3. Implement Google Analytics
    4. Test Google AdWords to see if it proves to be effective with your product
    5. Submit your URL as soon as you finish your site
    6. Hire a Search Engine Optimization team to get your site to the top of the major search engine rankings
  6. Test, Retest & Test Again
    1. Constantly reread, review and revise your website’s content
    2. Ask for feedback from your clients
    3. Continually think about how you can improve your site and test your new methods

Posted in General |

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.

 

Copyright © 2008 BoomYEAH, Inc. All rights reserved.
Corporate: BoomYEAH.net | Search Portal: BoomYEAH.com | Blog: Internet Marketing Tips