Obviously, this question has no easy or concrete answer to it. I believe most marketers would agree that the fist step in achieving a strong conversion rate would be to ensure that you have a strong “call to action” or a very convincing offer that will entice users to leave their contact information. One of the most frequent mistakes is simply throwing a “Contact Us” button on your website and just crossing your fingers and praying that this will provide you with valid leads. What’s in it for them? Give them a reason to contact you!
Make sure to not make things complicated on your landing page. Keep it simple, concise and to the point. A user should automatically know what services or products you are trying to provide for them right off the bat. Most importantly, make it valuable. Word of mouth spreads extremely fast. If you treat them to valuable information, gifts, products or services, it most likely will come around full circle.