Being that the Internet is still relatively a new medium, new provisions embedded in this channel of information are continuously being debated. SEO and SEM are no exceptions. To most, Search Engine Marketing is the broad form of marketing that you can perform in order to better promote your website and Search Engine Optimization is one of the avenues of Search Engine Marketing that you can follow to accomplish this. My personal view of the two is as follows:
An Search Engine Marketing campaign may include, but may not be limited to the following:
- SEO
- Pay-for-placement
- Reputation development
- Return on investment management
- Video marketing
An Search Engine Optimization campaign may include, but may not be limited to the following:
- Internal & external link analysis
- Landing page optimization
- Meta tag edits
- Sitmap.xml
- Robots.txt
- URL submission
- Keyword analysis
- Indexing analysis
- Duplicate content analysis
Search Engine Marketing mainly includes the promotion of your website and online advertising. Search Engine Optimization allows your website to be more aesthetically pleasing and enjoyable to the user while also improving your ranking on search engines. Regardless of how you view these two forms of marketing, they both need to be utilized and managed effectively in order to increasingly generate traffic to your website.