Although every SEO (search engine optimization) expert will most likely give you a different answer, here are the five skills sets that I believe are the most vital in attaining a successful SEO campaign:
- Keyword Use in the Title Tag
- The title tag is the single most important factor of your entire SEO campaign. The title tag explains and sums up in one single phrase exactly what your site is about to the search engines. If you are not optimizing your title tag with your keywords, you are performing an injustice on the optimization of your campaign.
- Keyword Use as Anchor Text in External Links
- Having anchor text that links back to your site through external sites include your keywords is also very critical in the success of your campaign. Of course, the more “backlinks” or external links you have back to your site, the better.
- Age of Your Site
- Obviously, this is one aspect of SEO that you do not have much control over. However, once your site has been indexed for an extended period of time, you will reap the benefits and most likely gradually see an increase in your ranking.
- Content
- As easy as this sounds, keyword prevalence (not overuse) and creating content that is in the same subject realm as your keywords is also significant to your campaign’s success.
- Fluid Content
- Stagnant sites may appear to search engine robots as being outdated. A fluid site can be attained by simply keep a blog where you make at least one entry per week.