Search Engine Optimization will most likely, but not guarantee to:
- Drastically improve traffic to your site
- Exponentially increase your ranking
- Build credibility to your site
Search Engine Optimization is not:
- Purchasing the number #1 sponsored link through Google Adwords
- Purchasing paid placements on search engines
Too often, people think that by hiring a SEO team that their site will automatically be the number one result in the major search engines. This rarely is the case, due to many factors. SEO takes time, persistence and constant relationship building. Additionally, rankings are constantly changing.
Obviously, one’s goal would be to hover around the top five results. However, it is not uncommon for a site to be number two one day and number eight the next day. There is simply constant fluctuation amongst the major search engines. All you can do is put in the time and effort and wait until your site builds enough credibility to consistently be at the top of the search results page.