Optimizing your keyword(s) could mean the distinction between your company’s website being heavily visited or rarely even being noticed at all. In order to gain a higher ranking within search engines, you must include your keyword(s) in the title, first heading and sitemap. Ensure that your keyword(s) are regularly, but not overly placed within the content of your website.
Some imperative things to remember about keywords are:
- Place them in your title, first heading and sitemap
- Aim to insert them at the top of your pages
- Get rid of all the pronouns that refer to your keywords
- Keep your keywords relevant to your site’s content
- Use your keywords frequently, but do not overuse them or search engines may penalize you
- Make your keywords big and bold when appropriate
- Be sure to choose keywords industry specific to your company or product
- Keep your keyword density between 5-15%
- Do not use words like “and,” the” and “it”
- If stuck between which keywords you are going to employ, pick the one closest to A rather than the one closest to Z
- Get potential customers opinions for your keywords
- Research competitor’s keywords
- Make sure that a meta keywords tag is inserted to every page on your website that specifically includes your keyword
By optimizing your keyword(s), you can drastically improve your ranking in search results and obtain countless new visitors every day. Visit Keynote to read further about how the choice of your keywords can propel your site to its maximum potential.